This is How It's Done

It astonishes me in this economy how few businesses get it right. Money is tight and when people do have a little bit that they can spend on entertainment (or anything, for that matter), they want it to count for something. People want to walk into a clean, well-maintained, well-stocked store run by friendly, knowledgeable staff who make you feel special. They want a good experience, they don't want to be intimidated or talked down to or jerked around.

The staff at Third Eye Comics in Annapolis know this. I can't think of any store that I've been in lately that's as well run as Third Eye. The entire store is spotless. Not only that, it's organized and has a natural flow to it. There's no wasted space, yet everything is in plain sight, no books hidden behind books, no stacks of merchandise littering the floor, and not a speck of dirt anywhere.

And these guys and gals know their stuff. On my initial visit, the store manager (one of the friendliest, most engaging guys I've ever met) asked me what type of comics/graphic novels I was interested in, made a few no-pressure suggestions and said to let him know if I had any questions. I did have a few and he answered them expertly.

Well, that can happen in lots of places, right? But the next time I came in, he called me by name, named the titles I'd bought previously and asked how I liked them. He does that every time. And he does it with everybody. The guy's memory is incredible.

During Free Comic Book Day last week, Third Eye was a madhouse. Yet the staff had the day exceptionally well planned out and never looked the least bit stressed or shaken. What was even more impressive was walking into the store this week, just days after FCBD. The shelves were completely restocked with incredible stuff. I remember seeing guys checking out on FCBD with several big ticket items. (I bought a fairly big ticket item myself.) Every one of those items had been reordered and were on the shelf.

These guys know their product. They know customer service. That's why they've been nominated for The Will Eisner Spirit of Comics Retailer Award, honoring the best comic shops in the world. That's right: in the world.

If you want to see a comic shop done right, heck, if you want to see a business done right, take a drive over to Third Eye Comics.